the Persuasive Professional
“The Persuasive Professional” is a handbook for professionals who need to INFLUENCE others - soliciors, doctors, teachers, SMEs, people in finance, insurance, departmental managers - and DENTISTS AND - not just dentists - ANYONE who works in a dental practice !
The book has 8 chapters:
1. The Persuasive Professional
3. The Controlled Professional
5. The Professional Negotiator
7. The Reflective Professional
2. The Informative Professional
4. The Professional Motivator
6. Pitching Professionally
8. The Thinking Professional
An average patients wouldn't know if their conscientious, likeable, charismatic, and caring dentist, took two minutes longer on a procedure than a dentist who is a poor communicator (eg, using jargon to show off!) with raw interpersonal skills!
and if our “competent” and charming dentist was also an inspiring leader
with a great practice team all motivated and working together,
there will be queues of new patients at the door!
72 pages - click on this illustration of the cover for enlarged view
Chapter 7, The Reflective Professional, presents Experiential Profiling for Professionals who want to continuously develop their effectiveness as persuaders, influencers and motivators.
Chapter 8, The Thinking Professional, presents 21 “Cognitive Biases” that can warp peoples' perception of reality, eg, “Confirmation Bias”, where we look for ways to confirm our existing beliefs.