Rick Whitehead
more than 20 years thelping
practices help their patients
Rick Whitehead
more than 20 years thelping
practices help their patients




helping dental practice teams help their patients in “New Normal” times !


- helping dental practice teams help their patients in “New Normal” times !
a TWO HOUR Learning Module; ideal numbers 2 to 6
The BENEFITS
The PERSUASIVE Professional
delegates develop their ability to advise and persuade, rather "tell" patients what they should do!
WHO Should Attend
practice leadership and management, patient co-ordinators, other senior staff
HOW the Module Works
the Persuasive Professional is a self development book; this module is used to kick-start the process byhelping people understand how they as individuals can use it as is applicable to them - their personality and job role.
An Example 2 hour Agenda
introductions, CPD Objectives, H&S, programme content and style
personalised for 4 to 6 delegates to kick-start a self development process
issue of "The Persuasive Professional"; round table introductory discussion on each delegate's perceived priorities
A module based on Rick Whitehead's book "The Persuasive Professional", written for anyone who, needs to influence, motivate and persuade others - and the more effectively they do this, the more successful they will be.
"group therapy" for each delegate to truly accept what her/his own priorities are - for learning and developing in order to HELP patients
people will be persuaded if they can accept new information and advice from someone they instinctively believe - a dental professional SHOULD be that person - IF they don't project as condescending or "telling"!
discussion to "buddy-up" delegates based on their priorities
in pairs discuss and agree the situations they need to prioritise
open forum on different chapters in the book as time allows; agreement on how Rick will follow up to help delegates
introduction to "Experiential Profiling for Persuasive Professionals" and individual completion of exercises on page 3 of the book
1. the Persuasive Professional
2. the Informative Professional
3. the Controlled Professional
4. the Professional Motivator

5. the Professional Negotiator
6. Pitching & Presenting Professionally
7. the Reflective Professional (Bright and
The 7 chapters in the book are:
Dark side reference card inside cover)
Call Rick Whitehead on 01494 589 889 or email him rick@impetustraining.co.uk to discuss possibilities
Who will be more successful - a dentist who is good clinically AND charming, persuasive and loved by patients or a dentist who is more brilliant clinically, but is brusque with staff and uses language patients don't understand?
"Just trying harder MAY be enough - much better to think of DIFFERENT ways" (from the book "THINK ABOUT IT!")
Impetus Training Ltd, Sun House, 18 South Road, Amersham, Bucks HP6 5LU - info@impetustraining.co.uk - 07831 345 373
