impetustraining_TEXTwhite - Copy ImpetusTraining-MasterLogo

Verifiable CPD designed to maximise camaraderie, commitment, fulfilment  and PRIDE - in EVERY member of your practice TEAM 

Rick Whitehead

Rick Whitehead is the founder of Impetus Training and has been working with the dental profession for more than 20 years - practices, postgraduate and VT; and dealers and laboratories; and groups, eg: Cornwall Independent Dentists; and conferences, eg: ADAM and the Dental Hygienists Association.

Rick Whitehead

It's All About TEAMWORK!

He also strongly believes that team training should be an enjoyable and memorable experience for all concerned - and practices always feedback that they had a lot of fun - as well as learning! Rick has also written a range of books to help dental practices: "Leadership in the Dental Practice", "Janus Creative Planning for AMBITIOUS Dental Professionals", "Share Care Communicate",  "A Little Book of Epigrams" and "Helping Patients to Buy" - the ultimate reference book on Ethical Selling. For details of his reference books please see our Reference Books page.


Call him on 01494 589 889 or 07831 345 373, or email [email protected] to arrange a no obligation visit to your practice.

Pauline Whitehead

Impetus Training operates in many different market places, industries and professions - Rick recently returned from Savannah, Georgia, USA, where he delivered a teambuilding and sales training course for a pharmaceutical company at their Global Sales Summit.


Go to for a full background of all the things Rick and his team get up to. Rick can draw from a pool of enthusiastic professionals to help him with dental assignments whenever he needs to (and they are always keen to help because they know how much fun and how satisfying it is working with dental practice teams!)


His most valuable day-to-day aide though, is his wife, Pauline - a career schoolteacher who thought she had retired five years ago! She has since then often worked with Rick in delivering team training days for practices and is an invaluable contributor back in the office.

Please don't hesitate to telephone Rick or Pauline on 01494 589 889 or 07831 345 373 (Rick's mobile) to talk through what they may be able to do for your practice.

He has worked with the Scapa Dental Centre, on Orkney (catch a ferry from John O'Groats!) two VT Conferences for NICPMDE on Lusty Beg Island in Northern Ireland; no less than 5 Teambuilding days, over a period of 10 years for Meneage Dental in Cornwall; and well over 100 other practices in all corners of the UK.

As a result of all this experience he knows a bit about how to maximise success in a dental practice! But he thinks his MAJOR strength is his enthusiasm - he believes very strongly that a dental practice SHOULD be a rewarding and fulfilling place of work and that TEAMWORK is possibly the second most important factor (after clinical excellence) in caring for patients and smooth running of a practice.

Please see our Happy Practices page for contact details of a selection of practices he has worked with.

Please see Our Partners page

Return to Home